Only 12% of Springbok fans are black Africans, according to a new Markinor survey.
The survey, published in the Business Times on Sunday, also revealed that 55% of Bok fans are male and 66% white. Bafanaâ€™s supporters are 53% male, 71% black and 10% white; while the Proteas supporters are 51% female, 47% white and 16% black.
The Springboks scored 13.5% on brand loyalty relationships, ahead of Bafana (9.3%) and the Proteas (8.9%). The leading sports brand in the country is Kaizer Chiefs at 36%, followed by Orlando Pirates at 24%.
The Springboks had 76% of respondents expressing confidence in them. The Proteas were at 74% while Bafana garnered just 50%.
Other soccer clubs and provincial rugby franchises are way off the mark â€” research in 2004 put Sundowns at 5.7%, Banyana Banyana at 4.2%, the Sharks at 4%, Moroka Swallows at 3.9% and the Blue Bulls at 3.3%.
Saru president Oregan Hoskins told the Business Times that he was keen to act on the survey results. â€œI think itâ€™s important. Thereâ€™s a marketing department at Saru and itâ€™s something we should take seriously.â€