Jake White will assume the position of head of marketing for Richmark Holdings, a telecommunications company in Johannesburg.
This was revealed by Sunday Times sports editor Clinton van der Berg.
White wonâ€™t be lost to rugby entirely, but this is the first step towards what he hopes will be a long career in big business.
The coup was engineered by Richmark Group chief executive Gavin Varejes, a lifelong sports enthusiast who boasts the biggest collection of sport memorabilia in South Africa. The two did the deal on a handshake and Varejesâ€™s first act as Whiteâ€™s new boss was to present him with business cards that read â€œHead coach: marketingâ€.
Varejes, a first dan in karate and president and founder of SA Rugby Legends, said he was motivated to employ White when he heard that the coach might pursue the England coaching job.
â€œThat would have been terrible. He would have lost the heart of every South African.â€
Varejes said White was a â€œdeal-makerâ€ whose skills as a coach were perfectly suited to the business world. â€œHe knows what makes people tick, heâ€™s sharp, a great talker . . .Heâ€™s the most popular guy in SA right now,â€ enthused Varejes. â€œYou look under â€˜self-respectâ€™ in the dictionary and you see the name Jake White.â€