Olivier’s injury comeback curtailed
11 Jan 2012
Wynand Olivier’s quest to be fit for the start of the Bulls’ Super Rugby campaign has suffered another setback.
The midfielder, who is recovering from a shoulder operation, broke a small bone in his wrist at the weekend. The injury requires three weeks to heal, which means Olivier will only be able to resume full training three weeks before the start of the tournament.
However, Bulls team doctor Org Strauss said they expected Olivier to be in contention for selection for their opener against the Sharks on 24 February.
Meanwhile, the Bulls will attend a three day training camp at Royal Marang Sports Palace near Rustenburg from Wednesday.
‘We just need a little bit of a change of scenery,’ Bulls coach Frans Ludeke explained. ‘The guys have been working very hard at Loftus, so we will break away and continue the hard work somewhere else for the next couple of days. I am very pleased with our progress thus far.’
109 Comments
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11 Jan 2012, 14:23 pm
@Jeraldjay-95:
That just means that people love their team and rugby IN THE CAPE.
That stil doesnt explain how they are the most marketable in the COUNTRY….
ie: St James Park in England home to Newcastle United is the 2nd/3rd biggest stadium in Britain after Wembley & Old Trafford I think.It has over the last decade had higher attendance rates than clubs like Arsenal,Chelsea,Liverpool etc Aout 80% of the time the stadium is packed/sold out.regardless of where Newcastle lie in table or league level.
Do you think Newcastle is the 2nd most “marketable soccer brand” in UK???
11 Jan 2012, 14:33 pm
@ufo-99:
No worries.
The Stormers and WP rugby brands are indeed pioneers in sports marketing in SA.
The Stormers Black campaign in 1999 set the tone by attracting 40000 people six weeks in a row to Newlands. Marketable players like Bob Skinstad, Percy Montgomery and Breyton Paulse were used in the “Navy Seals” Ad campaigns during the this period which won them the IMM Award for the Black Campaign in 1999.
Marketing success is intangible. Can be achieved through market research but only a small section of the population is used which dosen’t equate to all rugby lovers perceptions.
What is tangible is crowd attendence and Newlands has consistently been the front runner in SA compared to the other venues.
11 Jan 2012, 14:37 pm
@ufo-100:not really.got this off the stormers website.don’t know much about the marketing stuff but what i do know is that they are probably the most supported team in super rugby.newlands as a brand can probably also compare very favourably to lords as a cricket brand.it would be interesting to see any sharks fan or bulls one coming up with an average attendance record of over 30 thousand since 1998.being succesful every year doesn’t simply detrmine whether one sporting brand is bigger than the next,although it helps.the fact that liverpool won 5 european cups to the 3 of manu doesn’t make them the biggest brand in english football.manu went over 20 years without winning the english league but they kept on building their brand and soon as they won their first league title after the drought they escalated their brand building to such an extent it’s considerd to be the greatest football brand today covering asia,america and africa.
11 Jan 2012, 14:40 pm
@mvk-103: to add,not even barca and madrid can dent united’s influence in asia.
11 Jan 2012, 14:44 pm
@mshiniwami-101:
Stadium capacity is another issue altogether. I’m talking about loyal supporters who “SUPPORT” their team week in week out irrespective of their teams form.
Damn, Stormers/WP haven’t won a competition for 11 seasons yet I will garantee you Newlands will be sold out come season opener.
11 Jan 2012, 14:46 pm
@Jeraldjay-102:
thanks bud… yeah… always known about how we support and the crowd attendance… that’s something tangible and finite… easy for me to get my mind around and not so easy for others to dispute…
@mvk-103:
thanks too.. one year… 2009 i think… we had over 500 000 fans pitch up at newlands over all comps… helluva figure…
and it’s not just about the size of the stadium… newlands isn’t sa’s biggest stadium… it’s about how many supporters are willing to pitch up and pay week in week out…
and we do this despite not winning any trophy for 10 years…
so i reckon we can claim to be the most loyal supporters that’s for sure…
11 Jan 2012, 14:46 pm
@Jeraldjay-102:
cant merchandise sales be used in conjunction with attendance figures to help quantify / guage how ‘big’ a club is relative to others?
surely if one club consistently sells a lot more apparel, and such, than other clubs and additionally has high attendance figures then one could make a claim around them being a ‘big’ club?
also, perhaps one could also guage the relative popularity of a team by the number of supporters fan clubs it has affiliated to it in different geographies and population groups?
11 Jan 2012, 14:46 pm
@Jeraldjay-105:
exactly…
11 Jan 2012, 15:03 pm
@au revoir mon tout noirs, au revoir…-107:
The public will never be privy to the amount of supporters jerseys that are sold by the apparel sponsors. i.e. Puma will never give market researchers the figures on how many Bulls supporters jerseys was sold for 2012.
Supporters clubs are only as good as how they market themselves and how they benefit the individual supporter.
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