Keo.co.za was launched by rugby writer and former Springbok communications manager Mark Keohane just before the 2003 World Cup. Keohane, author of five rugby books, including the biographies of Chester Williams and Percy Montgomery, was the 2008 SAB Journalist of the Year, and has also won Columnist of the Year, Features Writer of the Year and Sports News Reporter of the Year awards.

Keo.co.za has over 700 000 unique visitors per year and over 13 million page views (an average of almost three page views per visitor). The average time a visitor spends on the site is 10 minutes and visitors come from more than 220 countries/territories.

Keo.co.za was named the Sports Blog of the Year at the 2011 SAB Sports Awards and also won the Overall New Media award.